PR for the arts: A walkthrough part 4 of 5

PR for the arts: A walkthrough part 4 of 5

Step 5: The script My fifteen minutes is up with the producer now and I know very little still about my main story. And what I do know I don’t want to write in the copy. I absolutely HATE knowing the ending at the start of the story, let alone before I enter the...
PR for the arts: A walkthrough part 3 of 5

PR for the arts: A walkthrough part 3 of 5

Step 4: The producer When I had my interview with the producer, I basically just checked if there was anything big they were planning that wasn’t in the proposal. It all seemed pretty standard. My last question was to check that I had the main story correct as there...
PR for the arts: A walkthrough part 2 of 5

PR for the arts: A walkthrough part 2 of 5

Step 2: The playwright I did a quick google and discovered that the playwright isn’t just prolific, he’s famous and a former Australian of the Year. I had just found my major selling point for the copy. But which award would I reference in my tiny bit of copy? (150...
PR for the arts: A walkthrough Part 1 of 5

PR for the arts: A walkthrough Part 1 of 5

Recently I was asked to do a PR exercise as part of an application for a marketing job at a theatre. I realised the process would be useful for people interested in PR or marketing. This was a competitive exercise – likely the tie-breaker between applicants to...