Pricing for new service businesses

Pricing for new service businesses

1. Do your research – know the market rate 2. Think of opportunity cost – what is your time worth 3. Consider your flat hourly rate 4. Include your prep time in your quote 5. Articulate your value through detailed line items 6. Lay out your document...
Marketing as a writer: Make something new

Marketing as a writer: Make something new

My first job working as a writer in the corporate world was a painful process. I wrote e-newsletters for a car marketing company, and the car dealership owners would review and make suggestions to my copy. They favoured heavy-handed clichés similar to the car ads they...
Advice on marketing your great idea

Advice on marketing your great idea

I get asked for marketing advice a lot, often from people who have an idea and aren’t sure where to start. And the answer to all of them is: Distribution. At some point I worked for a sales coach and a man came to her with a cheap (but practical) fast moving...
PR for the arts: A walkthrough part 4 of 5

PR for the arts: A walkthrough part 4 of 5

Step 5: The script My fifteen minutes is up with the producer now and I know very little still about my main story. And what I do know I don’t want to write in the copy. I absolutely HATE knowing the ending at the start of the story, let alone before I enter the...