Step 9: Presentation

I was competing with people for this and wanted to present in the best way possible. That’s why I had taken so long trying to get the clock in my image as subtle as possible. I was also preparing something for their program, so I picked a title font and colour similar to what they’ve used in their last program.

With the title of the piece, I laid it out on two lines as if it were a poem, as the last word of the first line would have impact.

I noticed that the theatre had been using issu, an online magazine website that allows you to publish pdf’s and presents them professionally. That means they were familiar with the site so I was unlikely to hit any tech issues, and that’s what I used.

Here’s the link, what do you think?

And those tips again:

Tip #A1: Double-check your target market.

Tip #1: Pay attention to what the client wants – feel, tone, mood

Tip #2: When it comes to aesthetics, immerse yourself in what the client want first, and see what comes out.

Tip #3: Ask for help, tap your resources

Tip #4: Consider how the image will be used in print and other media – the practical uses of it.

Tip #5: Go the extra mile

Tip #6: Wait until you have all the information before drafting copy

Tip #7: Don’t burn through feedback

Tip $8: Basic editing for anything:

  • Check if you’re using words that are hard to say or pronounce
  • It’s all about the rhythm. If in doubt, sing it or say it in a sing-song voice
  • Look for any unnecessary words. ‘just’ and ‘that’ are common culprits
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Tip #9: Double check information.

Tip #10: Triple check information

Tip #12: Basic editing for marketing:

  • Find your selling points
  • Order from highest to lowest selling point
  • Try to convey the mood of the piece as well as the information
  • Da-dum-da-dum-da-dum. Rhythm again