PR for the arts: A walkthrough part 4 of 5

PR for the arts: A walkthrough part 4 of 5

Step 5: The script My fifteen minutes is up with the producer now and I know very little still about my main story. And what I do know I don’t want to write in the copy. I absolutely HATE knowing the ending at the start of the story, let alone before I enter the...
PR for the arts: A walkthrough part 3 of 5

PR for the arts: A walkthrough part 3 of 5

Step 4: The producer When I had my interview with the producer, I basically just checked if there was anything big they were planning that wasn’t in the proposal. It all seemed pretty standard. My last question was to check that I had the main story correct as there...
PR for the arts: A walkthrough part 2 of 5

PR for the arts: A walkthrough part 2 of 5

Step 2: The playwright I did a quick google and discovered that the playwright isn’t just prolific, he’s famous and a former Australian of the Year. I had just found my major selling point for the copy. But which award would I reference in my tiny bit of copy? (150...
PR for the arts: A walkthrough Part 1 of 5

PR for the arts: A walkthrough Part 1 of 5

Recently I was asked to do a PR exercise as part of an application for a marketing job at a theatre. I realised the process would be useful for people interested in PR or marketing. This was a competitive exercise – likely the tie-breaker between applicants to...
What is marketing? An illustration in Cola.

What is marketing? An illustration in Cola.

This article was originally published in 2010 in my previously active Black Art Marketing blog.   In Maxx Barry’s marketing parody Syrup, the protagonist, Scat, comes up with a billion dollar idea, a soft drink called Fu*k, sold in a plain black can....
Black Art Marketing

Black Art Marketing

This article was originally posted in my blog Black Art Marketing in March 2010. The late Bill Hicks summarises the attitude that I had about marketing before becoming a marketer, and an attitude that (unfortunately) I think a lot of people share. Apologies to any...