Pricing for new service businesses

Pricing for new service businesses

I initially did a video for this post, but while I work on my video blogging, here are the 8 steps I broke down for pricing your product or service. 1. Do your research - know the market rate 2. Think of opportunity cost - what is your time worth and could you make...

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Authentic marketing

Authentic marketing

The concept of authenticity is something that's cropped up for me as I take the step into freelance work. Deciding whether to present myself as a person or a brand, I had a think about whether I really reflect the energy of the work that I do, and whether my name is...

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Marketing as a writer: Make something new

Marketing as a writer: Make something new

My first job working as a writer in the corporate world was a painful process. I wrote e-newsletters for a car marketing company, and the car dealership owners would review and make suggestions to my copy. They favoured heavy-handed clich├ęs similar to the car ads they...

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Buddha, meditation and ties to the world

One of the ancient ideas Haidt discusses in The Happiness Hypothesis is Buddha's ideal of separating oneself from all earthly attachments and desires. Haidt actually rejects this based on evidence from modern psychology, but it's always one worthy of discussion. I was...

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