Pricing for new service businesses

Pricing for new service businesses

I initially did a video for this post, but while I work on my video blogging, here are the 8 steps I broke down for pricing your product or service. 1. Do your research – know the market rate 2. Think of opportunity cost – what is your time worth and could...
Authentic marketing

Authentic marketing

The concept of authenticity is something that’s cropped up for me as I take the step into freelance work. Deciding whether to present myself as a person or a brand, I had a think about whether I really reflect the energy of the work that I do, and whether my...
Marketing as a writer: Make something new

Marketing as a writer: Make something new

My first job working as a writer in the corporate world was a painful process. I wrote e-newsletters for a car marketing company, and the car dealership owners would review and make suggestions to my copy. They favoured heavy-handed clich├ęs similar to the car ads they...