Pricing for new service businesses

Pricing for new service businesses

1. Do your research – know the market rate 2. Think of opportunity cost – what is your time worth 3. Consider your flat hourly rate 4. Include your prep time in your quote 5. Articulate your value through detailed line items 6. Lay out your document...
Authentic marketing

Authentic marketing

The concept of authenticity is something that’s cropped up for me as I take the step into freelance work. Deciding whether to present myself as a person or a brand, I had a think about whether I really reflect the energy of the work that I do, and whether my...
Marketing as a writer: Make something new

Marketing as a writer: Make something new

My first job working as a writer in the corporate world was a painful process. I wrote e-newsletters for a car marketing company, and the car dealership owners would review and make suggestions to my copy. They favoured heavy-handed clich├ęs similar to the car ads they...